> Starbucks won partly because it had "Italian coffee". Nobody else had espresso machines in as many locations as they did. Yes exactly. Here in Melbourne (whe

> Starbucks won partly because it had "Italian coffee". Nobody else had espresso machines in as many locations as they did. Yes exactly. Here in Melbourne (where we have a culture of European style espresso everywhere), Starbucks has barely been able to get a foothold in the market.