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> Even for adults, ad targeting based on gender or age (or race) seems… wrong? Wrong how? I don't mind ads target based on my gender (e.g. male suits, not coc
by asteroidbelt 5y ago
> Even for adults, ad targeting based on gender or age (or race) seems… wrong?
Wrong how?
I don't mind ads target based on my gender (e.g. male suits, not cocktail dresses), age (no teenager sneakers), race (probably not interested in Diwali party).
But practically it doesn't matter anyway. The neural network will learn my gender, age and race based on my previous behavior. It will be encoded in trained data, but not explicitly visible. And because of that modern ads developers don't actually need sex, age and race parameters, it won't make targeting better.
- Tenoke 5y agoDepends on how much data they have on each person but typically adding variables that can be mostly inferred still usually improve model behavior by a little bit overall.