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> Pricing and placement are distribution, not marketing. Pricing and placement are very much marketing. Even where to place products on shelves is a form of ma
by the_af 5y ago
> Pricing and placement are distribution, not marketing.
Pricing and placement are very much marketing. Even where to place products on shelves is a form of marketing (e.g. whether to place them near the cash register or near other products, etc.) There are analytics done on which products people pick when they are placed next to other products. Even when you think your purchase decisions aren't influenced by marketing, they are.
As for pricing: there are people whose job it is to find the best way to price products in order to "sell" the idea these are budget items or luxury items, etc. It is well known that pricing some things lower than a threshold is a bad strategy because people expect them to be higher priced. There's also the strategy of "anchoring" prices. All of these are examples of marketing, and there are many more.