I had the same thought, but (a) it’s open to everyone, (b) no one minds when Axe makes a deodorant specifically for men, and (c) it’s better to focus on a small

I had the same thought, but (a) it’s open to everyone, (b) no one minds when Axe makes a deodorant specifically for men, and (c) it’s better to focus on a small group of customers that love you than a large group that might mildly like you.