> Apple really screwed up PR by launching the iMessage feature alongside the scanning-and-reporting iCloud Photos feature. There's so much confusion out there a

> Apple really screwed up PR by launching the iMessage feature alongside the scanning-and-reporting iCloud Photos feature. There's so much confusion out there about this. It's possible that they determined that dealing with the backlash in one go would be easier than having two separate blowups. Most consumers have only fuzzy, vague senses of brands based on a poorly-understood game of Telephone linked to each news cycle. This only counts as "one" privacy ding against Apple for most people, whereas two separate news cycles would do much more damage to their reputation around privacy.