Someone's not telling us the whole story, and it's unclear whether that someone is the company or EJ. (Or maybe even the police). Whatever the case, Airbnb inc

Someone's not telling us the whole story, and it's unclear whether that someone is the company or EJ. (Or maybe even the police). Whatever the case, Airbnb increases its PR risk the more people it puts in contact with EJ. It should have assigned one person to talk to her, so as to keep the story straight and maintain a consistent line of communication with EJ. And that person should have been a founder / C-level exec from the get go. You could argue that a co-founder's time, especially in the middle of a giant financing round, makes the opportunity cost too high. Nonsense. The opportunity cost of the PR hit, versus the potentially massive positive PR of a crisis turnaround, is nigh incalculable. Possibly even worth tens of millions in intangible value and impact on future growth. Take a page from the old 1980s-1990s Disney playbook on crisis management. Whenever a big PR fiasco popped up at the theme parks -- which was often -- Michael Eisner was the face of the crisis management effort. Now, obviously Michael Eisner himself wasn't personally up all night working exclusively on the crisis in question. No doubt he had a team on the case, feeding him his talking points. But he was the single public face of the company in all communications related to the crisis. Not some PR flack, or some customer service rep. Not some vice president. The CEO himself. It counted for quite a lot, even at times when it was bullshit. (Note, of course, that I would never advocate the use of bullshit, especially in the EJ case).