Interesting story. I chuckled when I got to >We had been brainwashed by the go-big-or-go-home unicorn VC mentality. Making money takes work, and often the th

Interesting story. I chuckled when I got to >We had been brainwashed by the go-big-or-go-home unicorn VC mentality. Making money takes work, and often the things that bring in the most revenue aren't the most exciting tasks to do. Like bug fixes, customer service and other such drudgery. So many I work with in tech want to be able to chase the latest tooling, change the world with a killer app and other pie in the sky fantasies - and nothing wrong with those, they serve a purpose. But the vast majority of revenue out there is in the boring stuff. The details. Or not being a sportsball kid growing up but constantly hearing sports casters rant about "the fundamentals". Yeah, now I get that the fundamentals permeate every aspect of life and are key to success - no matter the subject area. If this guy would have treated his app as a long term commitment and been prepared to really work it and not be mentally checked out looking for the "big sell", he'd probably still be growing it. Chasing the unicorn of striking it rich is like planning to play the lottery as your full time job. Yeah you could get lucky but more than likely you are not going to.