I totally disagree on the format, FWIW. When I see a link to a Twitter thread, I know immediately what to expect. I know that the formatting will be consistent

I totally disagree on the format, FWIW. When I see a link to a Twitter thread, I know immediately what to expect. I know that the formatting will be consistent. I know that the site will be accessible and at least somewhat readable. I can see the reactions of other people to the content immediately. I can interact with the author in a uniform and easy way, if I want to. I know that the content likely won’t be too long. This without even mentioning the benefits to the writer of the post. Twitter is free. It’s widely used, so you can get way more impressions that you’d ever get on a blog. It allows you to immediately see and interact with people reading your posts - it’s incredibly painful to do that with a blog that you host. It gives you decent analytics. It’s obviously way easier than hosting a blog. Of course, blogs have many advantages too. Blog posts and Tweet threads solve two different problems.