It is definitely the case that the "moderate" position, politically, is the worst at generating viral content, which even encourages moderates to become more ex

It is definitely the case that the "moderate" position, politically, is the worst at generating viral content, which even encourages moderates to become more extreme to be heard. This is why the media under billionaire moguls like Hearst and Pulitzer may have been better - the content had to serve their owners' interests, but did not have to achieve maximum engagement with the reader.