https://www.wired.com/story/facebook-transparency-biggest-sites-pages-links/ https://www.wired.com/story/facebook-transparency-biggest-si... "The answer: memes

https://www.wired.com/story/facebook-transparency-biggest-sites-pages-links/ https://www.wired.com/story/facebook-transparency-biggest-si... "The answer: memes. From his personal account, which has more than 120,000 followers, Jacke posts a steady stream of low-rent viral memes that have nothing to do with the Packers, adding the URL of his business to the top of the post. We’re talking the likes of “Pick one cookie variety to live without,” or “Give yourself a point for each of these that you’ve done.” " Perhaps a more interesting quote - "It’s remarkable that the data Facebook chose to publish"