5 ms·

You are very much making a point about the current design zeitgeist, not evergreen principles. More complex, 3D logos were common as recently as the 2000s.

kazinator 5y ago
To clarify, I'm not saying that 3D is off the table in a logo. Obviously there are 3D logos which are effective. I'm making a general point about logos from around the past 100 years or so.
arglebarglegar 5y ago
and they totally sucked to work with
pseudosavant 5y ago
Generally, the only logos that last many decades are simpler ones that work well in black and white, and with an accent color. e.g. Nike, GE, Apple, Disney, McDonalds, YouTube, Volkswagen, etc. Mildy stylized text of the company name is the other that lasts. e.g. Coca-Cola, Nintendo, Sony, Honda, Home Depot, Kellogs, etc. I can't think of a company off the top of my head that is currently using a complex 3D logo right now.
- _moof 5y ago
  Quaker Oats is one. (Not disputing your point; was just trying to think of any memorable 3D logos, and it came to mind.) They tried to go with a simpler, monochromatic logo and ended up switching back to the 3D drawing.
- orcasushi 5y ago
  You are right, but very traditional. Try to think in a modern spirit. If the logo can be created for by a few hundred bugs of ai service there is no need for it to last longer then a few months. Also traditional logos were created for print. If you are a 'onscreen only' company, there is really no need for a simple logo. (dont bother about asset size when the average website includes several mb of spam and js frameworks) Further I would not know why a ai would eventually not be capable of generating a 'simple' logo with just blezer curves and few colors. Lastly I think many of these 'simple logos' are boring. I admit I prefer the ai logos from the post. Yes call me a barbarian and yes the human drawn logo's could probably be better if made by a top notch designer (and costs $$$$$). The future will probably be a hybrid situation where the designer is aided by ai.
  - RugnirViking 5y ago
    "then there is no need for it to last more than a couple months" - this isn't true at all, a long lasting logo is something that is very important to branding. If you keep changing your logo, customers won't form opinions on your brand it will simply be left in the memory hole

kazinator 5y ago

To clarify, I'm not saying that 3D is off the table in a logo. Obviously there are 3D logos which are effective. I'm making a general point about logos from around the past 100 years or so.

arglebarglegar 5y ago

and they totally sucked to work with

pseudosavant 5y ago

Generally, the only logos that last many decades are simpler ones that work well in black and white, and with an accent color. e.g. Nike, GE, Apple, Disney, McDonalds, YouTube, Volkswagen, etc. Mildy stylized text of the company name is the other that lasts. e.g. Coca-Cola, Nintendo, Sony, Honda, Home Depot, Kellogs, etc. I can't think of a company off the top of my head that is currently using a complex 3D logo right now.

_moof 5y ago
Quaker Oats is one. (Not disputing your point; was just trying to think of any memorable 3D logos, and it came to mind.) They tried to go with a simpler, monochromatic logo and ended up switching back to the 3D drawing.
orcasushi 5y ago
You are right, but very traditional. Try to think in a modern spirit. If the logo can be created for by a few hundred bugs of ai service there is no need for it to last longer then a few months. Also traditional logos were created for print. If you are a 'onscreen only' company, there is really no need for a simple logo. (dont bother about asset size when the average website includes several mb of spam and js frameworks) Further I would not know why a ai would eventually not be capable of generating a 'simple' logo with just blezer curves and few colors. Lastly I think many of these 'simple logos' are boring. I admit I prefer the ai logos from the post. Yes call me a barbarian and yes the human drawn logo's could probably be better if made by a top notch designer (and costs $$$$$). The future will probably be a hybrid situation where the designer is aided by ai.
- RugnirViking 5y ago
  "then there is no need for it to last more than a couple months" - this isn't true at all, a long lasting logo is something that is very important to branding. If you keep changing your logo, customers won't form opinions on your brand it will simply be left in the memory hole