Couldn't agree more, and if you look at the history of horrific moments for companies and brands these incidents become turning points for the companies involve

Couldn't agree more, and if you look at the history of horrific moments for companies and brands these incidents become turning points for the companies involved. This is rapidly spinning from a Tylenol crisis to a Ford / Firestone crisis. This could have been a positive moment for the company as the FT had a front page article about AirBNB making the situation right. However, AirBNB failed to get infront of the story and now they are in the FT in a very negative light.