Like others I have been following this and others passively as it's progressing. I'm not convinced the issue is as extreme as others are predicting. I do agree

Like others I have been following this and others passively as it's progressing. I'm not convinced the issue is as extreme as others are predicting. I do agree that AirBnB should do more in this case though - from afar it looks like their reaction is based out of fear (Oh f%$k it happened, now what?! Let's get rid of it fast!) rather than compassion, it's impossible to say for sure, that's just what it looks like to me as an outsider. Compassion for the customer/victim/human being seems like a no brainer. I, too, agree with the sentiment that people are generally good and want to do the right thing. I'm hoping that the reason there has not been the level of support that seems to be expected is the result of fear. Fear for what others will expect when it happens again. If they choose to not change their approach as a result or do anything at all here will it kill the company? At this point I doubt it. It's not good but I don't think it's a company killer, they're more at risk from being killed by regulation than bad PR I think. As an opportunistic entrepreneur like others here my instinct is to look at it as an opportunity for good PR but that is quickly overcome by simple empathy, someone has been hurt by the product. Even if you consider it to be indirect someone still got hurt while interacting with the system. I personally choose to do business with companies and individuals who are people first and professionals second. That means businesses acting to Cover My Ass first are weak and those who act to do the right thing are atrong. I conduct my own business with the same thinking. At this point it doesn't look like Chesky and company are the latter but rather acting with thinking from the former. The question I'm curious about is simply: why? I don't understand what circumstance would cause me in Chesky's shoes to not call her and at the very least be a compassionate human being until it was resolved to a reasonable extent. Something is amiss. edw519, some of your suggestions might be a bit extreme but surely something can be done to help her as it seems not enough has been done. Why not?