I just spent a better part of an hour typing out a response only to lose it. To summarize: Search is key. CL are a non-player in our market, but the CL equiva

I just spent a better part of an hour typing out a response only to lose it. To summarize: Search is key. CL are a non-player in our market, but the CL equivalent cannot compete with us in automotive. Why? High quality reference data, the kind that means you can't add a 1999 Ford Pinto CL if no such thing exists, and if it did exist we know it came with an iPod dock, is reasonably expensive to create and maintain and generalist just don't have the focus. High quality reference data leads to high quality search, where you search for 2007 Ford X and get only '07 Ford X' or you search for late model BMW's between $25k and $33k and get exactly those, tends to deliver high quality buyers. Search quality and lead quality are inextricably linked. Sellers tend to follow high quality buyers. I don't know how CL fares vertical for vertical, but I'd be quite surprised if in most markets they were the #1 player in each vertical.