I think for most/many European companies, especially those that are potentially handling PII, there are regulatory concerns with using US based hosting/companie

I think for most/many European companies, especially those that are potentially handling PII, there are regulatory concerns with using US based hosting/companies. My employer for instance has put a ban on deploying anything new on AWS/Azure/Google Cloud until legal issues have been settled after Privacy Shield was invalidated. Everything new right now needs to be on EU/EFTA data centers run by EU/EFTA companies. This essentially means self hosting since most clouds are owned by US companies.