Bezos could pivot to something else space related, making his own niche while letting SpaceX continue on with what they do well. Musk is focused on getting to M

Bezos could pivot to something else space related, making his own niche while letting SpaceX continue on with what they do well. Musk is focused on getting to Mars and setting up some sort of base there. Bezos has already shown his interest lies in space habitats. BO even released their own renderings of potential O'Neill Cylinder designs. While those are a long way off, space stations already exist but have lots of room for improvement. Jeff could refocus Blue Origin on space habitats, using SpaceX as a collaborator on putting mass in space rather than as a competitor. I don't know the current status of Bigelow Aerospace but COVID19 seems to have hit them hard. Perhaps there's a role for Bezos and BO to come in and boost Bigelow's technology to the next level and beyond. There are so many possibilities, it's a shame that he's focused on treading ground that others are already covering well.