One other way to think about it is that a massive content fork started happening around the time of the internet. In the "beginning", as the article states, th

One other way to think about it is that a massive content fork started happening around the time of the internet. In the "beginning", as the article states, there was the big 3 networks, and a bunch of fringe radio programs, and movie theatres, and newspapers. Broadly highly consolidated. A bit more emphasis on local things. Then there was cable. You were certainly going to get more perspectives, but your age group is probably going to still only watch a few channels. And still radio and newspapers, and movies. Now there's youtube, twitch, cable, crunchyroll, radio, podcasts, social media. 10,000 channels of content. You as an individual mix and match based on your own preferences and interests. Its also available everywhere. As is conversing with friends. It seems like pure logic that it is much harder to create a consensus in a winner take all political system.