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In a way ad targeting let’s businesses buy ad space to a smaller number of users for less money. This is in direct contrast to buying a small amount of space on
by fsociety 5y ago
In a way ad targeting let’s businesses buy ad space to a smaller number of users for less money. This is in direct contrast to buying a small amount of space on a huge website, which costs more money.
That means if we go back to pre-internet style of ads, then it will be expensive to advertise your business to a niche community therefore only larger companies can advertise.
There is a privacy angle that needs to be figured out, and it is complex. But just going back to the old way just empowers larger businesses to beat out smaller ones. This is the sad reality we live in now.
- rovr138 5y agoThere’s another option to target ads without knowing anything about the person. You can choose where to advertise. Is this website, page, game, product, etc related? You can do it how DuckDuckGo does it by targeting keywords. Multiple people can buy space/impressions and you can rotate them. It doesn’t have to go back to old static banners.
- ssss11 5y agoThanks - that explanation was really insightful and I had no idea about that effect.