> I really think it's that people can't/won't handle the cognitive load of meal planning and preparation. Yes, that is a big factor too. Buying healthier raw i

> I really think it's that people can't/won't handle the cognitive load of meal planning and preparation. Yes, that is a big factor too. Buying healthier raw ingredients is more (mentally) difficult than buying pre-made processed stuff like hot pockets because of the preparation and planning required.