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This space is very red ocean. What makes your product unique than other more mature offerings?
by jbpnoy6fifty 5y ago
This space is very red ocean. What makes your product unique than other more mature offerings?
- whoisjuan 5y agoI don’t see how this solution is in a red ocean? Mature offerings where? The only non-Latam alternative that comes to my mind in this space is Checkout.com and that is just partially similar. A provider routing middleware with the goal of increasing authorization rates is likely not even an attractive business in markets like the US and Europe where you probably can defer to a single payment provider like Stripe for maximum checkout reliability. This is not the case in Latam. Authorization rates are way lower and anti-fraud heuristics and models by local payment providers are less sophisticated. Most growing business in Latam end up in a situation where they neeed to re-route payments to increase their authorization rates and sometimes in the need to build very strict checkouts that harm conversions but that are needed to avoid a high volume of rejected transactions.