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Interesting. The next question is how you inform the user that by identifying yourself to a website, you are also associating all your FLOC interests with your

Interesting. The next question is how you inform the user that by identifying yourself to a website, you are also associating all your FLOC interests with your identity, which you may or may not care to do. That used to be a question between you and Google, but now it’s between you and every website that has your identity. That sounds exhausting. I’m skeptical that fingerprinting can be “solved”, but let’s suspended disbelief.

danShumway 5y ago
+1 to an answer for this, it's a good question. Let's say fingerprinting is completely solved. The browser's still going to be sending your FLoC data to Facebook/Reddit/Twitter/Amazon when you log in -- and it's not clear you'll even be able to tell what information that FLoC payload reveals about you. Solving fingerprinting is one thing, but there are a ton of situations online where users will be revealing their real identity to service providers, regardless of the fingerprinting protections. What FLoC data will be sent to those providers?