I'm surprised that most of the reaction and commentary on this seems to be about either 1. the vague health claims that fresh-squeezed is better than old OJ enh

I'm surprised that most of the reaction and commentary on this seems to be about either 1. the vague health claims that fresh-squeezed is better than old OJ enhanced with flavoring or 2. the sugar debate What I want to know is, why should I pay $4.29 for a carton of old flavorless juice enhanced with a flavoring cocktail, rather than $5.99 for fresh squeezed? I personally don't see the value proposition in the Tropicana any more, and while I have been buying the fresh squeezed kind (that they make from the oranges in the store) I definitely won't be buying the Tropicana/Florida's Natural again. I think if this was more well known there would be a lot fewer people willing to plonk down premium money for a fake premium product in the future.