Because iPhone hardware is not that bad, and iOS is not that bad. If there is a procedure to "jailbreak" a device without risking breaking it and voiding your w

Because iPhone hardware is not that bad, and iOS is not that bad. If there is a procedure to "jailbreak" a device without risking breaking it and voiding your warranty, as it's the case with most Android phones, I would get one. I don't either think that closing down the device is good for Apple: people that nowadays are not so expert will continue to use iPhone locked down as they are, people that wants to hack them they always find a way anyway, and with opening up the devices you would attract the power users that nowadays mostly uses Android. And if you ask why Apple should bother of doing something to attract the power users that are a minority, the answer is because these are the users that recommends which phone to buy to less expert family members and friends and provide support to them.