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This is all about switching the ad targeting system from one that competitors could use (3rd party cookies) to one that only Google can use, further cementing i
by tehjoker 5y ago
This is all about switching the ad targeting system from one that competitors could use (3rd party cookies) to one that only Google can use, further cementing it as the indispensable company to online advertisers. This issue is really an anti-trust issue. Google already knows everything about you.
I do think it is fun to imagine what topics they could assign to you around the web. What about "anti-vax", "terrorist", "communist", or what not now totally divorced from the material that generated the label.
- ocdtrekkie 5y agoThat is one of the issues with the old cohort ID system, in particular: You could be placed in a group that is particularly concerning for targeting purposes and not even know it, because everything was opaque. You just see a weird cohort identifier, but it might inadvertently discriminate against you in some way. This attempts to solve this by limiting it to a much more limited set of topic groups that are presumably plaintext-readable, and it sounds like the option to remove yourself from ones that are incorrect may also be considered. That being said, I'm happy to use a web browser that doesn't consider better ad targeting a reason to implement features.