Supply and demand: if it was more expensive, less people would buy it. The reason fast fashion is popular is because it's cheap as hell, which can give a lot of

Supply and demand: if it was more expensive, less people would buy it. The reason fast fashion is popular is because it's cheap as hell, which can give a lot of people "buying things for the experiences of buying it and the novelty of something new". If clothing was as expensive as some decades ago, this experience would only be affordable to rich people as was in the past