It's kind of hard to find the article's point, so TLDR: People hear what they want to hear and see what they want to see, and so "disinformation/misinformation"

It's kind of hard to find the article's point, so TLDR: People hear what they want to hear and see what they want to see, and so "disinformation/misinformation" is just giving them what they're asking for, not some dark sinister ingenious plan that masterfully brainwashes otherwise reasonable folks. I noticed this back during the infamous Comet Ping-Pong incident, where a random foreigner concocted an Onion-esque joke article that was obviously ridiculous, but people hated Hillary so much they bought in anyhow. Even after the author admitted it was a complete fabrication people wouldn't give up on the idea, and of course one guy arrived at the restaurant with a rifle intending to kill some sex predators and even fired bullets in the ceiling, then gave himself up when he couldn't the sex predators and went to jail. Anyhow it's not a perfectly convincing argument, but even a sociopath will readily tell you: Some people can be easily manipulated, and some can't. Attacking the information itself is really not getting at the root of the problem.