OTOH its really hard to know who you are going to like working with. For example through several iterations of our product we ended up serving HR professionals.

OTOH its really hard to know who you are going to like working with. For example through several iterations of our product we ended up serving HR professionals. Having only been on the receiving end of HR I never would have guessed I would enjoy working with them, but as customers I've found them to be great people to work with who are really just trying to do the best they can with limited resources.