There are some good general ideas in this article, but they will not work... The problem with ideas in big corporations are the following: - Something vaguely

There are some good general ideas in this article, but they will not work... The problem with ideas in big corporations are the following: - Something vaguely similar is already planned to implemented by some other group in the company. So VP of that division will fight against it. (i.e., suggesting to implement something like Heroku in SalesForce - isn't Force.com doing that already?). - The idea might cannibalize the existing market (cloud? are you crazy? we sell software licences.) - The idea will not generate significant revenue in short term (hey, the idea is great, but feature X is needed by our customer which pays with gold bricks) - The idea might expose some incompetence in the organization (i.e., that something was actually easy to do). - The idea might require that you actually talk to customers and then legal will come in picture and that require additional approvals from legal - The idea might cause more work for your manager and his manager. And with two kids and corporate job nobody wants more work. And even the idea gets pass initial phase (you hired team, doing customer interviews, started coding), the (E)VP which sponsored the idea might leave the company and everything will be killed.