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It's called price segmentation. Make the same product available at multiple price tiers, but make the lower prices more time consuming and difficult to get. Cli
by svachalek 5y ago
It's called price segmentation. Make the same product available at multiple price tiers, but make the lower prices more time consuming and difficult to get. Clip a coupon, file a rebate, join a club. Then you get the best of both worlds, you extract a maximum price from well to do shoppers but have an optional price that still attracts the bargain hunters.
- EVa5I7bHFq9mnYK 5y agoOften same product with a different price sits on the same shelf in a supermarket. Some (most, in fact) people will buy a costlier version, because they can afford to pay more for (perceived) better quality.