Its worth keeping in mind that typically those huge budget games spend approx half of their budget on marketing. For example, Red Dead Redemption 2's budget wa

Its worth keeping in mind that typically those huge budget games spend approx half of their budget on marketing. For example, Red Dead Redemption 2's budget was US$ 70–240 million on development and a further 200–300 million on marketing: https://venturebeat.com/2018/10/31/red-dead-redemption-2-could-hit-20-million-in-sales-and-turn-a-profit-by-december/ https://venturebeat.com/2018/10/31/red-dead-redemption-2-cou... > Given the sacrifices that developers and especially artists have to undergo to work in the industry, I have absolutely no problem with saying that video games should monetize as much as they can, to ensure that the crew can continue to make a decent living. If the money actually went to the developers, I'd agree, but largely it doesn't. It goes to the executives. Bobby Kotick got a US$200 million bonus while at the same time laying off staff. The money made by big budget AAA titles largely doesn't go to the developers who have to undergo those sacrifices, it goes to already rich executives who don't need it and make no sacrifices.