3 ms·
For Macy's, the 15 minutes you were forced to spend inside the store is a feature, not a bug.
by 1MachineElf 5y ago
For Macy's, the 15 minutes you were forced to spend inside the store is a feature, not a bug.
- legerdemain 5y agoThat makes sense! It also takes several minutes just to get someone's attention at the makeup counter or to find a sales person to sell me a bath towel.
- madeofpalk 5y agoIs it? That's 15 minutes of a customer not spending money, and 15 minutes of a staff person dedicated to giving back money to a customer, rather than generating more revenue. I get that its considered a feature to get them into a store, but surely you don't want to optimise for associates not selling things?
- svachalek 5y agoWell, making returns painful leads to less returns, to a certain logic. But it surely also leads to less sales, so I'm not sure which effect is greater.
- 1MachineElf 5y ago>Is it? That's 15 minutes of a customer not spending money, and 15 minutes of a staff person dedicated to giving back money to a customer, rather than generating more revenue. That would be true if the customer service area was isolated inside an empty boring room, but at Macy's, it's out in the open on the store floor and surrounded by merchandise. Waiting in a boring line means eyes that wander to adjacent displays and stands.