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I see it as a differentiator and unique competitive advantage. New banks aren't solely competing on interest rates and fees, but also on social and personal int
by foxcurve 5y ago
I see it as a differentiator and unique competitive advantage. New banks aren't solely competing on interest rates and fees, but also on social and personal interests.
I'll post a snippet we recently added to our pitch deck:
> Accounts like those catering specifically to the LGBTQ+ community (https://joindaylight.com https://joindaylight.com), the Black community (https://firstboulevard.com https://firstboulevard.com), individuals interested in supporting renewable energies (https://www.tomorrow.one/en-EU/ https://www.tomorrow.one/en-EU/), and social media creators (https://www.trykarat.com/ https://www.trykarat.com/) have proliferated. Retail accounts catering to the unique wants and needs of software developers is a natural next step.