I don't understand the point that you're trying to make, like I never said that marketing owns everything and everyone bows down to marketing. That makes no sen

I don't understand the point that you're trying to make, like I never said that marketing owns everything and everyone bows down to marketing. That makes no sense. It's a discipline just like every other. Most decisions go through many departments, each with their own arguments, each more important than others. Who gets the final call on pricing? Most likely financial dept. and any other price changes will come out of marketing budget. Plus it differs from organization to organization. FMCGs, auto, media, all of them have different structures and relationships between these departments, each with different weights. You gave me an example of people launching a product without a marketing department, nothing else. You know what? It's the product manager that will give support to customers, and that doesn't mean they aren't doing customer support. I can give you a real example: There was an American company called Hasbro that in the 80's bought the rights to sell some Japanese toy, made in japan, rebranded to Transformers and the marketing guys decided to launch an animated series to try to help with sales by giving a background story to the toys. I think it was an advertising agency that wrote the scripts but I'm not sure. So yeah... Transformers, one of the most popular media franchises, was literally content marketing to sell rebranded japanese toys. So, no product development, no engineers, etc, an example without any of that.