> It's irrational and emotional That's exactly why they did it. Certainly gets people talking. Most (nearly all, really) consumers make their car purchasing

> It's irrational and emotional That's exactly why they did it. Certainly gets people talking. Most (nearly all, really) consumers make their car purchasing decision more on emotion than objective analysis. They decide what they want first, based on how it makes them feel, or the image it projects, then they seek out justification to buy it. Ford is really honest about it, when they talk about the 2.3L Mustang (and the base V6 before), they are specifically targeting "image seekers." These exist in large numbers, and help finance the enthusiast trims.