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The Mach-E really seems like a pretty good car. As an enthusiast I can't get over the Mustang name, though. It's irrational and emotional.

toomuchtodo 5y ago
> It's irrational and emotional. That’s marketing for you.
potatolicious 5y ago
As someone who has no interest in owning a muscle car (or a sports car really of any variety) I'm into the Mach-E. I get why they called it a Mustang, but it's really not - and that's actually a plus for me.
strikhedonia 5y ago
Yes. I would have been a lot happier with the Mustang moniker if they made it sedan shaped instead what we got.
- DetroitThrow 5y ago
  Exactly. Everyone who loves cars wanted an electric pony car or Corvette, despite the niche. Ford tries to play to a more general audience, luckily pulls it off, but still pisses off us car guys. Honestly, they've done worse, but I grit my teeth a little when people say the name. And yes, I get that I'm irrational about a brand with the rest of the minority I know who is also pissed. It's history, though, ya know?
notJim 5y ago
I feel like everyone calls it the Mach-E anyway, rather than the Mustang.
useful 5y ago
I'd wait until the simplify the thermal system in a future generation.
rootusrootus 5y ago
> It's irrational and emotional That's exactly why they did it. Certainly gets people talking. Most (nearly all, really) consumers make their car purchasing decision more on emotion than objective analysis. They decide what they want first, based on how it makes them feel, or the image it projects, then they seek out justification to buy it. Ford is really honest about it, when they talk about the 2.3L Mustang (and the base V6 before), they are specifically targeting "image seekers." These exist in large numbers, and help finance the enthusiast trims.
magicalhippo 5y ago
> The Mach-E really seems like a pretty good car. Except for some teething problems, like locking the car in some "safe mode" when going downhill[1], which had quite the dramatic impact in a country like Norway... Fortunately for the owners it seems to only be a firmware issue, and not the regenerative charging hardware as speculated. [1]: https://motor.no/forbruker/atte-nye-mustang-havarier--14-totalt-i-sommer/205828 https://motor.no/forbruker/atte-nye-mustang-havarier--14-tot...

toomuchtodo 5y ago

> It's irrational and emotional. That’s marketing for you.

potatolicious 5y ago

As someone who has no interest in owning a muscle car (or a sports car really of any variety) I'm into the Mach-E. I get why they called it a Mustang, but it's really not - and that's actually a plus for me.

strikhedonia 5y ago

Yes. I would have been a lot happier with the Mustang moniker if they made it sedan shaped instead what we got.

DetroitThrow 5y ago
Exactly. Everyone who loves cars wanted an electric pony car or Corvette, despite the niche. Ford tries to play to a more general audience, luckily pulls it off, but still pisses off us car guys. Honestly, they've done worse, but I grit my teeth a little when people say the name. And yes, I get that I'm irrational about a brand with the rest of the minority I know who is also pissed. It's history, though, ya know?

notJim 5y ago

I feel like everyone calls it the Mach-E anyway, rather than the Mustang.

useful 5y ago

I'd wait until the simplify the thermal system in a future generation.

rootusrootus 5y ago

> It's irrational and emotional That's exactly why they did it. Certainly gets people talking. Most (nearly all, really) consumers make their car purchasing decision more on emotion than objective analysis. They decide what they want first, based on how it makes them feel, or the image it projects, then they seek out justification to buy it. Ford is really honest about it, when they talk about the 2.3L Mustang (and the base V6 before), they are specifically targeting "image seekers." These exist in large numbers, and help finance the enthusiast trims.

magicalhippo 5y ago

> The Mach-E really seems like a pretty good car. Except for some teething problems, like locking the car in some "safe mode" when going downhill[1], which had quite the dramatic impact in a country like Norway... Fortunately for the owners it seems to only be a firmware issue, and not the regenerative charging hardware as speculated. [1]: https://motor.no/forbruker/atte-nye-mustang-havarier--14-totalt-i-sommer/205828 https://motor.no/forbruker/atte-nye-mustang-havarier--14-tot...