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It's literally taught on day one of any Marketing 101 class. It's hardly worth debating. I assure you I'm not the one misunderstanding the 4 Ps. Marketing enca

It's literally taught on day one of any Marketing 101 class. It's hardly worth debating. I assure you I'm not the one misunderstanding the 4 Ps. Marketing encapsulates everything a business does because everything impacts the desirability of the product. That's not the same as saying your marketing department should be in charge of engineering. That's just an organization implementation detail. The best companies understand that everyone in the company is involved in marketing, and the marketing department gets involved in an advisory capacity at every level. That's not the same as saying they're in charge, and I made no such claim. And the marketing department doesn't truly control anything. There are many external factors that constrain not only price and product but promotion and placement as well. But I can't emphasize enough that my comments have nothing to do with which department is involved or company hierarchy or titles or anything like that. I'm talking about the act of marketing. Everything is marketing.

Jensson 5y ago
Read this. It never says that creating the product is a part of marketing. It says that marketing is given a product and specs and told to sold it, and then they have to design the marketing campaign around that product. That is a reasonable definition of marketing and the 4 P's, yours isn't. https://www.investopedia.com/terms/m/marketing.asp https://www.investopedia.com/terms/m/marketing.asp > Product > Product refers to an item or items the business plans to offer to customers. The product should seek to fulfill an absence in the market, or fulfill consumer demand for a greater amount of a product already available. Before they can prepare an appropriate campaign, marketers need to understand what product is being sold, how it stands out from its competitors, whether the product can also be paired with a secondary product or product line, and whether there are substitute products in the market.
- nickelcitymario 5y ago
  Ah yes, Investopedia: The place all good marketers go to learn their trade. What was I thinking? And here I thought my 20 years in the field might mean I knew something about it. I should have just looked it up in a glossary and called it a day. I'll inform my CEO that we've been going about it all wrong, because someone on the internet believes product development should occur in a vacuum without worrying about things like market research. That's totally reasonable.

Jensson 5y ago

Read this. It never says that creating the product is a part of marketing. It says that marketing is given a product and specs and told to sold it, and then they have to design the marketing campaign around that product. That is a reasonable definition of marketing and the 4 P's, yours isn't. https://www.investopedia.com/terms/m/marketing.asp https://www.investopedia.com/terms/m/marketing.asp > Product > Product refers to an item or items the business plans to offer to customers. The product should seek to fulfill an absence in the market, or fulfill consumer demand for a greater amount of a product already available. Before they can prepare an appropriate campaign, marketers need to understand what product is being sold, how it stands out from its competitors, whether the product can also be paired with a secondary product or product line, and whether there are substitute products in the market.

nickelcitymario 5y ago
Ah yes, Investopedia: The place all good marketers go to learn their trade. What was I thinking? And here I thought my 20 years in the field might mean I knew something about it. I should have just looked it up in a glossary and called it a day. I'll inform my CEO that we've been going about it all wrong, because someone on the internet believes product development should occur in a vacuum without worrying about things like market research. That's totally reasonable.