>So then you are aware and not affected, doesn't that mean you are aware you are no longer affected since you are aware of the effects of marketing? Saying you

>So then you are aware and not affected, doesn't that mean you are aware you are no longer affected since you are aware of the effects of marketing? Saying you're imune to marketing it's like saying you're imune to pricing, or buying things at a particular store. I'll dare to say that whenever there's an exchange of value most likely there is marketing involved, even if it was not thought that way. For example content marketing, some is designed to be content marketing, other content happens to be content marketing.. which has been done for centuries. Simply recognizing the fact that you are influenced, and that you influence others, is already a win. >I can be sure of that since I barely buy anything, and when I do I just sort by cheapest and look at specs until I find something acceptable. When buying stuff at the supermarket I just look at ingredients and compare, it doesn't take long to do since you just do that once per product Here alone you're saying that price is something you value (which is one of the classical 4 P's of the Marketing mix - Product, Price, Placement, Promotion). The ingredients are also chosen deliberately, especially nowadays with brands that know some people value foods without added sugars, or that are processed, etc. So basically you mentioned 2 marketing variables that influence your decision. You might think that, "oh no, it just happens to be that those products were on the shelves/website!", except everything about those products are deliberate decisions: the marketplace, price, packaging, ingredients, even the font size for the ingredients, the list goes on, nothing is left to random chance. >Companies hates people like me, they would rather I not see their ads since it is just a dud anyway. They want people who are easy to manipulate emotionally into thinking their lives would be better with more nonsense products. I am not like that, I don't think that nonsense products can improve my life, so I don't see a reason to spend more money. Don't look at it like that, a better frame would be that you are indifferent to some companies and treasured by other companies. Wastage of advertising is factored in it's costs, the less wastage of contacts the better of course, but it's part of the game - just like people that were shouting in markets selling fish, where people that hate fish would eventually pass by. TV ads are a great example of wastage that was worth it. I'm sure there are products or services you use that you enjoy greatly, either for it's practical value or simply because how they make you feel, and somewhere along the line something brought such products/services to your attention, a friend, a coworker, a piece of content, a character in a movie, even maybe an ad you saw when you were a child. This doesn't have to be a bad thing. Thankfully you find the products that suit you, that's good marketing on their part - even if they were lucky to come across you they had to do something right for you exchange your money for their product, like a simple 5 cent price drop to be first on the list of those who sort by "Cheapest". With that said, of course there are scumbags, scammers, manipulators, that use this to take advantage of people, just like people lie to try to get something out of each other.