Nerds do respond to marketing. They just like to think they do not. I think actually most people think they are not being swayed by advertising and nerds are no

Nerds do respond to marketing. They just like to think they do not. I think actually most people think they are not being swayed by advertising and nerds are not at all special in thinking they are uniquely resistant. I know it, because I am a huge nerd and I catch myself responding even when I think I am not. It would be better to say that nerds respond differently to marketing. You better have something behind your product because nerd is likely to research the heck out of it before he/she pays for it.