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Not exclusively. When Toyota sponsors a motorsport team, that's not about getting someone to buy tomorrow. Neither are most TV commercials, brochures, etc. Nei
by dalbasal 5y ago
Not exclusively.
When Toyota sponsors a motorsport team, that's not about getting someone to buy tomorrow. Neither are most TV commercials, brochures, etc. Neither is rebranding, etc.
- bluGill 5y agoNote that I didn't put a time frame between when marketing starts and when the sale happens. You are very correct, marketing can often start years before a sale (and sometimes people never buy at all)
- dalbasal 5y agoSure... in the sense that everyone's job at a company is to make profit. By the same argument you could say that everything is marketing, including designing and making the product. This is true, I guess. You might borrow a mac for a week from a buddy before buying it. Still, making a laptop is generally not described as marketing.