Update: I went by that way yesterday afternoon, and so I took the opportunity to check it in person, since the Google Street View isn't very good, and it's even

Update: I went by that way yesterday afternoon, and so I took the opportunity to check it in person, since the Google Street View isn't very good, and it's even crazier: it's an existing Kay Jewelers location in a strip mall. Yet they have a web site (boy, it's tempting to doxx this). It features a picture of their so-called location, a freestanding building which doesn't even vaguely resemble the strip mall (but it has the right address and phone number on the door). The address is that of the Kay Jewelers store. At that address, there has never been a building resembling what's pictured. I think I'm going to drop a dime today and let the jewelry shop know its address is being used by a scammer.