> The biggest challenge it seems to me though, is once price parity is achieved, how do you convince meat eaters to choose this chicken nugget over the perceive

> The biggest challenge it seems to me though, is once price parity is achieved, how do you convince meat eaters to choose this chicken nugget over the perceived 'healthier' flesh of a dead chicken. By pushing beyond price parity. If it tastes the same, actually has the same composition, and costs less, people will buy it, and economies of scale will make real meat a lot less attractive very quickly. People will also stop having an (easy) choice because McDonalds will almost certainly jump on the wagon train and advertise that their chicken nuggets are now "cruelty free" or whatever marketing term they use to mask the fact that they did it because it's cheaper. What I'm not going to do, as a meat-eater, is pay 5x as much for the privilege of eating a shittier burger, that will also kill me unless I take vitamin supplements on top.