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The communicator was literally like a toy IBM PC. Blackberry innovated by shrinking the keyboard to thumb size, and making do with a smaller display so it coul
by wombatmobile 5y ago
The communicator was literally like a toy IBM PC.
Blackberry innovated by shrinking the keyboard to thumb size, and making do with a smaller display so it could fit in a pocket instead of requiring a handbag.
Those two innovations/ bold compromises over the Communicator enabled RIM to discover the first addictive euphoria of an always connected social device with the crack berry.
I say “social” but it wasn’t really because the app was really just email. But RIM got it into the gossip columns through Paris Hilton and Janet Jackson, setting the stage for the blockbuster device that landed in 2007 when Steve Jobs showed everybody what a leap forward into a new category could be.
- Zenst 5y agoKey for blackberry was as you say the one handed keyboard. That I would add - great battery life, robust (could drop it without expending upon some military tested grade case) and above all. They focused on the one internet application buisness needed - email on the go. That right there gave them a winner in those early days. Now what gave Blackberry there consumer base was the PIN messaging which was a basic chat system that was simple and effective, something a bit more for those that grew up on SMS to engage with and they did.