> Generally speaking the reader will need to have seen some sort of external marketing in order to make it to the product website and then on to the docs. I of

> Generally speaking the reader will need to have seen some sort of external marketing in order to make it to the product website and then on to the docs. I often compare products by their docs after filtering the pricing pages. So if you show up on Google for the thing I need I likely end up in your docs. Good docs are a selling point for me :)