Conversely, providing lots of specs and details in slick tech documentation definitely triggers some emotional feel-good response, at least in me. That of cours

Conversely, providing lots of specs and details in slick tech documentation definitely triggers some emotional feel-good response, at least in me. That of course has a rational underpinning; after all, having more information can be useful to make a decision. But what's often ignored is that it also must be the "right" information - a sea of tech specs may after all be entirely meaningless and could actually hide important aspects by drawing attention to irrelevant details. So yes, I agree completely: nerds just need different marketing, but they are very, very susceptible to marketing. And the susceptibility is just as much based in emotional responses and deviations from pure rationality as it is with non-nerd people. Nerds just tend to fool themselves by thinking "I am so rational, I'm not susceptible to emotional appeals!" and then just getting susceptible to emotional appeals that masquerade as rationality while non-nerds tend to fool themselves by not reflecting on the entire process at all.