I think nerds are a particular type of power user, and power users treat traditional marketing (ads, landing pages, PR fluff pieces) as an annoying distraction

I think nerds are a particular type of power user, and power users treat traditional marketing (ads, landing pages, PR fluff pieces) as an annoying distraction that doesn't have a clear value proposition. I don't think being hurt (or annoyed) by condescension is a trait specific to nerds, either.