4 ms·

Mongodb should write a book on marketing to nerds.

• Jensson 5y ago
  Marketing doesn't work well on nerds, or we would still be using mongodb. MongoDB is an example of nerds resisting marketing from Oracle and going too heavily in the other direction. Nerds love non-mainstream stuff, so when you come with a solution and say "this is better than the mainstream!" they are prone to believe you. But then once mongodb became mainstream it died since then its selling point of not being mainstream was gone, and there wasn't many other reasons for using it, no matter how much marketing mongodb continued to crank out.
• dredmorbius 5y ago
  You're one of several people to mention this. Care to spell out what they do right?
  • ddorian43 5y ago
    They went IPO. They need to write a book on how they did it with their product+marketing.
• goodpoint 5y ago
  The downvotes prove that you struck a nerve. Convince techies that a product is cool and they'll feel cool for using it. If somebody does not fall for the hype they'll feel personally attacked by the "heretic" and jump in to defend the product.