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He said that marketers that focus on maintaining market share remind us that we are happy. He proposes to focus on maintaining a market share, in the long tail
by gasull 18y ago
He said that marketers that focus on maintaining market share remind us that we are happy.
He proposes to focus on maintaining a market share, in the long tail, instead of mass marketing and making everybody unhappy unless they have the last piece of fancy crap.
- cousin_it 18y agoWhat proportion of ads you see are for things you already use? It doesn't balance out. I guess most things are not used by more than 50% of the ad's audience.
- gasull 18y agoObviously you don't usually read Seth Godin. He is against advertisement as we know it. Marketing is more than advertisement. Take a look at his main posts and his Wikipedia page.