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I liked the case where someone bought 12,000 cups of pudding to get 1.2M frequent flyer miles. https://en.wikipedia.org/wiki/David_Phillips_(entrepreneur) https

• tgsovlerkhgsel 5y ago
  The Hoover Free Flights Promotion linked from there is an astonishing example of corporate stupidity https://en.wikipedia.org/wiki/Hoover_free_flights_promotion#Free_flights_promotion https://en.wikipedia.org/wiki/Hoover_free_flights_promotion#... In that case however, it was a company trying to scam customers by making it nearly impossible to actually benefit from the promotion. No idea how someone thought that an established brand would benefit from burning their reputation for a one-time sales boost.