Reading the wiki article seems to indicate this is a different issue though. It was a system bug that led to approximately 64 billion 2021 dollars erroneously b

Reading the wiki article seems to indicate this is a different issue though. It was a system bug that led to approximately 64 billion 2021 dollars erroneously being printed out as prizes in a single day. This was never factored in as a cost of doing business. This wasn't the same thing as putting a prize in an ad that was never meant to be redeemed since this was a bug to begin with. The problem is that an advertising campaign that quintuples your market share to a quarter of the soft drink market in a matter of months must have tapped into an extremely strong set of emotions and those will turn into an absolute fury if your campaign backfires so spectacularly.