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PepsiCo seemed to have lost their collective minds in the 90's in their pursuit of fighting the Cola Wars, like it was some narco gang territory. This episode s
by 45ure 5y ago
PepsiCo seemed to have lost their collective minds in the 90's in their pursuit of fighting the Cola Wars, like it was some narco gang territory. This episode seems tame in comparison to the Pepsi Number Fever aka 349 incident, with a similarity to running an ad campaign, and then strong arming or swatting away claimants, as a cost of doing business.
Pepsi Number Fever, also known as the 349 incident,was a promotion held by PepsiCo in the Philippines in 1992, which led to riots and the deaths of at least five people
https://en.wikipedia.org/wiki/Pepsi_Number_Fever https://en.wikipedia.org/wiki/Pepsi_Number_Fever
https://www.phmurderstories.com/blog/pepsis-number-fever-1992-the-deadliest-marketing-disaster-in-history https://www.phmurderstories.com/blog/pepsis-number-fever-199...
- dwohnitmok 5y agoReading the wiki article seems to indicate this is a different issue though. It was a system bug that led to approximately 64 billion 2021 dollars erroneously being printed out as prizes in a single day. This was never factored in as a cost of doing business. This wasn't the same thing as putting a prize in an ad that was never meant to be redeemed since this was a bug to begin with. The problem is that an advertising campaign that quintuples your market share to a quarter of the soft drink market in a matter of months must have tapped into an extremely strong set of emotions and those will turn into an absolute fury if your campaign backfires so spectacularly.